Want to learn more?

The Insiders is a community of influential consumers that have a passion to connect with the products they love. Our members spark conversations to bridge the gap between brands and consumer and help excellent products to stand out from the crowd by:

• Sharing their opinion on social media
• Starting conversations at home or outside with friends, family, colleagues, neighbors etc.
• Throwing a home party for friends
• Writing product reviews
• Creating influential posts and user generated content
• Participating in fun sweepstakes

It’s free, it’s fun and you make an impact:

• You are the first to discover new products of some of your favorite brands.
• You always have something exclusive to talk about and share with your friends.
• Your advice is valued by others.
• Your opinion shapes and improves your favorite products and brands for the better.
• You can convince or offer advice to people who are shopping online.
• You increase your status and following.
• You get fabulous discounts on some of the newest products or get to win prizes for your activity.

Sign up only if you are really invested. If you don’t want to participate actively or post your feedback, it is better to offer your place to others that are eager share their thoughts.

We believe in authenticity. We believe that people build brands. Therefore, consumer advocacy or WoM (word of mouth) is the most important element that every brand should be concerned about.

Since 2009, we offer marketers an alternative for annoying and intrusive commercials in consumers everyday life. Together with our influential members worldwide, we sparks conversations and bridge the gap between brands and consumers. The result? A lasting relationship that is worth built on trust and open communication.

Our members’ dedication, enthusiasm and ideas have led to a fantastic community that has reshaped and keeps on reinventing the current marketing and advertisement landscape! In WoM we (all) trust.

Word of Mouth (WoM) marketing is much more credible and has a greater impact than traditional advertising. It means spreading the word, online and offline, about a product or service by simply talking about it with friends, family and relatives. After all, wouldn’t you be excited if someone close to you offers solid recommendations? Need proof?

• 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. (Nielsen)
• 70% of people read online reviews before making a purchase decision, either online or buying it later in-store. (PwC’s Annual Global Total Retail Consumer Survey, February 2015)
• Millennials ranked word-of-mouth as the #1 influencer in their purchasing decisions about clothes, packaged goods, big-ticket items (like travel and electronics), and financial products. Baby Boomers also ranked word-of-mouth as being most influential in their purchasing decisions about big-ticket items and financial products. (Radius Global)
• Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. (Keller Fay Group)

1. Just sign up as Insider and complete your profile as much as possible, so we can match the best campaign for you.
2. Select and apply for the campaign(s) you’d like to participate in by filling in the selection survey of that/those campaigns.

We’re looking for passionate members who are committed to help us and our clients to voice and share their experiences online and into their network.

No, you are totally free to choose whether you participate in a campaign or not. You apply to join the campaigns you are interested in. Not your cup of tea? Just wait for the next one!

Participating or not, that is all up to you. You decide if you want to join a campaign! If you are interested in, follow the steps below:

1. At the top of each campaign page, you find a application button.
2. Fill out the ‘subscription survey or ‘entry survey’. Based on your answers, interests, motivation, online activities etc. we try to find the right candidates that fit the campaign profile.
3. Wait for a selection email; you will receive an answer either way.

In order to apply to join a campaign (= apply as a candidate), you need to fill out the ‘entry survey’ or ‘subscription survey’. Based on your answers from this survey, profile, interests etc. we look for suitable candidates that would be a perfect match for each campaign. Applying to join a campaign is always without obligation.

External maps from our logistics partners are loaded onto our website. Sometimes there is a small delay before the collection points appear. Make sure you are using the latest version of your browser, wait a couple of minutes or try via mobile.

All delivery dates are communicated in your selection email or newsletter and on the campaign blog for each campaign. Delivery might take several working days given that the parcels are sent out in batches.

Our logistics partners are responsible for sending out delivery notifications via email or text. In case you haven’t received anything and the campaign has been running for a week, visit your collection point and ask if a parcel has been delivered for you.

When your parcel arrives in your collection point, you will receive an email notification from UPS. This includes the address of your collection point.

Get in touch with us via our contact form and we’ll contact our logistics partner for more information.

Get in touch with us via our contact form and we’ll see if we can redirect your parcel in time.

Every campaign is different according to what our clients are looking for. In general, we ask you to participate actively by sharing your experience, your enthusiasm and having fun!

Step 1: Discover the product and get to know all features.

Step 2: Share your thoughts and ideas with others or online. You receive various extras in your Insider pack to hand out to others and spark conversations.

Step 3: Keep us informed of all your activities via reports, reviews, the campaign blog, social media, photos etc. Your feedback is what our clients want to hear and what they will receive after a campaign – all created by you guys!

This is a crucial element during a campaign, to keep us informed on your activities, so we can track and report back the activity level of all participants. On most campaign pages, you find the button ‘Reports’ at the top. This is the way to report your conversations about a product to us and gives us an insight on how many people you have heard your story. The format may vary:

• standard reports
• short reports
• online reports
• quick reports

Depending on the campaign type, you might not be able to send detailed reports. Some are forms, some are questionnaires, etc.

On some campaign pages, you find the button ‘My Review’ or Testimonial at the top. Here you can write down your first impressions and your honest opinion about a product. You can update your review throughout the weeks while you discover more and more features. You can even use it as a blueprint for future Online Reviews.

• Make sure you are logged in and go to the campaign page.
• Click on the ‘Write a My Review’ button.
• You see a form which you can fill out.
• Press send.

• Make sure you are logged in and go to the campaign page.
• Click on the ‘Write a My Review’ button.
• You see a form which you will have filled out before – update the form.
• Press send.

Your ‘My Review’ will be approved between 24 and 48 hours after submitting it. 

On some campaign pages that focus on online WOMming, you find the button ‘Wall of Fame’ at the top. Here you have an top 10 overview of the best Online Reviews that we have received from our Insiders.

Be as active you can be during a campaign, write detailed Online Reviews and make sure you report them correctly back to us. Only then, we are able to find out where they are.

You find the button ‘Activity Page’ at the top. Here you can upload quick reports, view all social media posts and photos on one page.

Use the Facebook Connect plug-in in your profile and use the campaign hashtag in all your social media posts. This hashtag is communicated in your campaign guide, newsletters and on the campaign blog.

On each campaign page, you find the button ‘Photo Corner’ at the top. Here you can upload your unboxing photos, WOM activities, sharing moments with friends and family… In short, all campaign related photos.

Photos should be maximum 3MB per picture and in .jpeg format.

All photos are approved before they are published in the Photo Corner. This can take up to 24h. Please exclude photos that involve:

• nudity;
• inappropriate or inadequate use of products;
• low quality
• wrong extensions (please use .JPG or .PNG only)
• children that are not supposed to use the products;
• pets that are displayed with products that are not intended for pets / associated with pets …

At the end of each campaign you receive a final questionnaire or ‘end survey’ via email and on the campaign blog in which you can give your final opinion about the product you have tested. This survey is very valuable to us, so please fill this out.

In order to apply to join a campaign (= apply as a candidate), you need to fill out the ‘entry survey’ or ‘subscription survey’. Based on your answers from this survey, profile, interests etc. we look for suitable candidates that would be a perfect match for each campaign. Applying to join a campaign is always without obligation.

In the middle of a campaign you might receive a temporary questionnaire or ‘mid survey’ via email and on the campaign blog in which you can give your intermediate opinion about the product you have tested. This is optional for certain campaigns.

• Check whether you are using the latest browser version.
• Delete your cookies ( close your browser and open it again. You can find instructions on how to delete cookies per browser here).
• In case this doesn’t work, try a different browser.

At the end of a campaign, a return label will be uploaded in the campaign page. You can easily print this out, put it on your parcel and send it back without any cost.

• Make sure the product is clean and complete.
• Send it back in the box you received it in, including the packaging materials.
• Attach the label without any creases and make sure the barcode is clearly visible.

After our logistics partner has received your parcel in time and according to the correct return procedures, your pack is checked for damages. Once we receive an 'OK' from them, you will receive your warranty again and your banking details will be deleted. Bear in mind logistics and handling can take up several weeks.

We are very conscious about not spamming your mailbox, so we limit this to:

• Announcements for campaigns which might interest you to subscribe to.
• If you have applied for a campaign: a notification whether you are selected or not.
• Very occasionally: general news, optional survey or profile update requests.

If you’re selected to participate into a campaign, you’ll receive all important announcements and campaign milestones via email to stay up to date, during the campaign period:

• newsletters
• surveys
• contests
• reminder mails to inform you of certain milestones in case you missed them.

Activation reminder mails are mails which are sent out in case you haven’t been active for a while during a campaign. They inform you of certain important milestones you might have missed (e.g. new campaigns, selections, surveys etc.). In case you have responded, you can ignore these emails.

• Check your profile and verify whether the e-mail address you used to register as an Insider is correct. If you have multiple accounts, this violates our User & Privacy policy. Please remove all secondary accounts.
• Make sure the option ‘receive newsletters’ is activated in your profile.
• Check your spam filter.

Each email has been assigned a specific language code according to your language settings in your profile. Check your profile to make sure your language choice is correct.