Discover SMA® ADVANCED Follow-on Milk

For the next six weeks, you and your baby will have the opportunity to try SMA® ADVANCED Follow-on Milk, which is used from 6 to 12 months of age.

Feed your baby SMA® ADVANCED Follow-on Milk across the campaign and see how he or she gets on with it. SMA® ADVANCED Follow-on Milk is the only Follow-on Milk in the Republic of Ireland to contain HMOs*, 2’FL and LNnT which are structurally identical to the most abundant HMOs found in breast milk.

Once you and your baby have had the opportunity to discover SMA® ADVANCED Follow-on Milk, you’ll be able to share your thoughts with friends and family, as well as provide us with useful feedback.

We look forward to you sharing your opinion with us, telling us what you talked about and answering our surveys along the way.

*HMOs: structurally identical Human Milk Oligosaccharides, not sourced from breast milk.

Your exclusive pack

Let’s see what comes with your exclusive SMA® ADVANCED Follow-on Milk pack from The Insiders if you are a successful applicant:

For you and your baby:

• 1x 800g tin of SMA® ADVANCED Follow-on Milk
• 1x Campaign Guide
• 1x Set of Baby Milestone Cards
• 1x Baby Milestones Frame
• 5x €2.00 off voucher for 1x 800g tin of SMA® ADVANCED Follow-on Milk

To share with other parents:

• 5x Set of Baby Milestone Cards
• 5x €2.00 off voucher for 1x 800g tin of SMA® ADVANCED Follow-on Milk

Campaign Overview

1. Discover SMA® ADVANCED Follow-on Milk

Discover everything about SMA® ADVANCED Follow-on Milk (suitable for babies from 6 to 12 months) with your baby over the next few weeks. Note your baby’s reactions to it. And, if you do need them, the SMA Careline® Team will be on hand to support you with your parenting and feeding queries, and to answer any questions you have.

2. Share your journey

We want you to share your experiences of SMA® ADVANCED Follow-on Milk in person, by talking with other parents of babies between 6 and 12 months, and by giving them one of your €2.00 money off vouchers. You can also share your experience online by leaving your reviews, and posting pictures and videos on social media using the campaign hashtags #Ad and #TheInsidersIreland

3. Tell us all about your experience

Let us know what you and others think of SMA® ADVANCED Follow-on Milk. There are plenty of ways to do this - give your feedback and discuss with other parents on the campaign blog, send us your short conversation reports, leave your product testimonials, and most importantly, complete the end survey sent out once the campaign has finished.

Baby Milestones

Reaching milestones is a very individual thing, and of course, every little one develops at their own pace. But here are a few things that you might expect over the period between six and twelve months…

• At 6 months
  Baby starts to creep along the floor, passes things from one hand to the other, starts sitting unaided, starts to understand simple words, responds to his or her name.

• At 7 months
  Enjoys dropping things on the floor, plays simple games like peekaboo, begins to respond to ‘no’, finds partially hidden objects.

• At 11 months
  Understands object permanence, crawls up the stairs (supervised), makes sounds with changes in tone.

• At 12 months
  Responds to simple spoken requests and directions, uses basic gestures, like shaking his or her head ‘no’ or waving ‘bye-bye’, says ‘mama’ and ‘dada’, looks at the right image or object when it’s named, starts to use things correctly, may take a few steps without holding on, may stand alone.