A cat’s life is pretty good, but it could be even better! Promote the health, happiness, and mental calmness of your cat when you join us in The Insiders Calming Care Campaign. We’re looking for cat owners who would like to try Calming Care to support their pet’s calm demeanor. Help your cat enjoy a better quality of life when testing Calming Care for Cats while sharing your feedback in photos, videos and reviews with other in person and online. Click the button below to apply for your chance to be a part of this exciting campaign!
DISCOVER THE PRODUCT
SHARE THE FUN
ACTIVITIES
REPORTS
COMPLETE THE END SURVEY
Open your VIP pack and get to know the product. Share your first impressions with us and on social media. Add an unboxing picture or video to highlight your first look!
Get the word out: take pictures, share on social media, tag your friends, include hashtags and surprise your followers.
Write Testimonials to inform other people about your experience with the product. Our Review Coach will help you each step of the way.
Tell us all about your online posts! Report back to us each time you post online.
Give us your final opinion of the product and your experience in the campaign by completing the end-survey
Calming Care for Cats
Help your cat manage the environmental stress of daily life with Purina Pro Plan Veterinary Supplements Calming Care Probiotics. This supplement for cats contains a strain of beneficial probiotic bacteria known as BL999, shown to help cats maintain calm behavior when fed daily for six weeks. Giving your cat this probiotic supplement helps promote positive behaviors, such as playing and seeking out social contact and supports their ability to adjust to changes in routine, location and other events that may cause your cat stress. Administering this supplement to your cat is safe, calming for cats and helps to blunt the production of the stress hormone cortisol. Each packet of this probiotic powder contains a guaranteed level of microorganisms to help your cat stay calm. The science behind our therapeutic products represents a collaboration among Purina nutritionists, researchers and veterinarians.
If chosen to participate, you will be reviewing the following product:
Plus:
The Insiders Calming Care campaign is driven solely by your opinions and experiences, and in order to complete your Word of Mouth mission to the fullest, it’s important that you share them! Here’s how:
Step 1: Share your impressions
Engage on the blog and share your initial thoughts with other Insiders. Tell your friends and family about your experience and begin sharing it in your review at the My Review tab.
Step 2: Spread the word online
Make sure your review follows our Insiders code of conduct so it’s ready to share online with other shoppers. By sharing your stories, pictures, and videos, you can offer others a behind the scenes look at your product experience.
Step 3: Take it viral
Take your experience viral on social media via Facebook, Instagram, and YouTube. Please include the campaign hashtag in your posts and give the world the exclusive Insiders scoop. #CalmingCareCatInsiders
Step 4: Share your feedback in the End Survey
At the close of the campaign, you will be asked to complete a survey sharing your overall feedback. Your responses will help brands understand how you used their products, what you enjoyed, and what could be improved.