Better practices means better coffee. Every bag of Ethical Bean coffee is traceable to the co-op, seasonally sourced, fair trade and organic certified. Because doing something good should be rewarded with something that tastes great. Choose a better way. Discover the difference…

100% fair trade certified means all Ethical Bean Coffee growers are guaranteed a minimum price for their coffee to protect them from market fluctuations and ensure they receive fair pay for their delicious harvest.

100% organic means Ethical Bean Coffee is grown without the use of harmful pesticides and other chemicals.

Seasonally sourced means with Ethical Bean Coffee you're getting the freshest bean possible for your cup of coffee.

100% traceable means your Ethical Bean cup of coffee can be traced back to its exact origin via a unique QR code on the back of each bag.

If chosen to participate, you will receive a rebate for one of the following Ethical Bean Coffee varieties:

• Lush ground or whole bean coffee
• Super Dark ground coffee
• Bold whole bean coffee
• Sweet Espresso ground or whole bean coffee
• Decaf ground coffee
• Mellow whole bean coffee

Plus:

• 1 Digital campaign guide with information on the product and how to participate

Step 1: Discover  Ethical Bean Coffee

Once you brew your first cup of  Ethical Bean Coffee the party begins! Take photos of the product to post on social media and the photo gallery of the campaign page and share your first impressions on social media and on the campaign blog. Include #EthicalBeanInsiders #Ad in your social media posts to receive credit for your activity throughout the campaign.

Step 2: Share your experiences with others

The best discoveries are shared discoveries! Talk about Ethical Bean Coffee with your friends and family and tell them all about the delicious variety of roasts available at Walmart so they can try for themselves. Begin drafting your reviews at the My Review tab of the campaign page so you can share your story with other coffee lovers.

Step 3: Tell us about it

Tell us everything! Post reports about the conversations you've had with your friends and family, share your comments on the campaign blog and post your pictures in the campaign photo gallery and on social media. #EthicalBeanInsiders #ad

Step 4: Take word of mouth online

There are many great ways to share your opinion online. You can start by posting your approved reviews on Walmart.com via the online reviews tab on the campaign page, and continue posting about your experience on social media in photos, and videos. #EthicalBeanInsiders #Ad

A Variety of Ethical Bean Coffee Roasts:

• Lush - Medium/dark roast, available in grounds or whole beans
• Super Dark- French roast, available in grounds
• Bold - Dark roast, available in whole beans
• Sweet Espresso- Medium/dark roast, available in grounds or whole beans
• Decaf- Dark roast, available in grounds
• Mellow- Medium roast, available in whole beans