Licor 43 is a premium liqueur from Spain created from a family recipe that was inspired by a centuries-old elixir with 43 secret ingredients, providing consumers with golden moments.
We're looking for people who are willing to spend a bit more on alcohol and would like to invite their friends round and discover and share the golden moments with Licor 43
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
WITH FAMILY, FRIENDS AND ACQUAINTANCES:
Step 1: DISCOVER Licor 43
Test the true Spanish passion, with or without ice cubes. Let yourself be seduced by the indefinable taste of this liqueur. Discover the Spanish Golden sensation. We want you and your family/close friends to guess the flavours inside Licor 43
Step 2: SHARE the Licor 43 experience
Time to share and introduce this premium liqueur with your wider social network to see how wonderful life can be. In your package you’ll find everything you need to organise a Spanish Tapas evening to convince them.
Step 3: REPORT your Licor 43 experiences
Once you – and everyone around you has discovered Licor 43 we want you to tell us about yours and your networks’ experiences. There are several ways we need you to do this, including posting comments on our campaign blog, posting a report, entering the photo contest and writing a review.
Every legend has its origins ... and those of Licor 43 began nearly 2,000 years ago in the old port city of Cartagena in the South-East of Spain-then known as ‘Carthago Nova’. This was an important port where spices, silver and olive oil were traded throughout the Roman Empire.
According to the legend the Romans here came into contact with a golden elixir, made of 43 secret ingredients. This drink won the hearts of the Roman elite and in no time it was exported to other Mediterranean cities.
The legendary Elixir was never forgotten and at the beginning of last century this elixir with 43 secret ingredients inspired Diego Zamora to develop Licor Cuarenta y Tres (Licor 43). From 1946 Spanish families and the rest of the world became acquainted with Licor 43. On the bottle, you can fi nd the text “Fama Volat “, which stands for ‘rumor has wings’, an echo from a rich past. Cartagena is still the only place in the world where Licor 43 is produced and bottled!
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