Calmurid® Pro is a skin care line developed in collaboration with dermatologists for daily care of normal to extremely dry skin. The product range has been formulated with key ingredients such as Urea, proven to help hydrate and care for skin.

Calmurid® Pro consists of four products for varying levels of skin types from normal to extremely dry.

The range is suitable for both children and adults.

For you

• 1 Calmurid® Pro Body Lipolotion (200ml)
• 1 Calmurid® Pro Moisturising Hand Cream (50ml)
• 1 campaign guide
• 1 diffuser spray for demonstrations (50ml)

For your conversation partners

• 1 market research booklet
• 1 diagnostic wheel
• 25 Calmurid® Pro Body Lipolotion samples (10ml)
• 25 Calmurid® Pro information including a £3 money off voucher for any Calmurid® Pro product at Boots.

Step 1: Rule your unruly skin

Use Calmurid® Pro (as directed) throughout the campaign to hydrate your skin and form your own opinion of Calmurid® Pro.

Step 2: Share your experiences

Spread the word about Calmurid® Pro amongst your network to help get this product range better known. Share your information leaflets and samples with family, friends and acquaintances. You can use your other ‘talk tools’ to start conversations with those people around you that would benefit most from Calmurid® Pro and share your knowledge with a quick product demonstration.

Step 3: Keep us informed

Let us know what you and your network think of the Calmurid® Pro range. You can send us a short report or testimonial via the campaign site. This will keep us informed of your discussions and the opinions of others. You can also share your opinion and interact with other Insiders on the live blog on our campaign page.

Did you know ...

• Calmurid® Pro Body Lipolotion forms a protective layer around skin to seal in the moisture. When water is sprayed on the skin, water droplets can be seen to form on top of the protective seal. Try it for yourself!
   
• Urea is one of several natural moisturising compounds within your skin? It has many advantages as it:
• Hydrates and retains water in the skin.
• Softens and exfoliates dead skin cells.
• Improves replenishment of the skin barrier.
• Soothes and reduces itching.
   
• About one in five people in the UK claim to suffer from dry or sensitive skin.
   
• You can buy Calmurid® Pro at Boots, your local Lloyds Pharmacy and Amazon.