SMA® ADVANCED Follow-on Milk - Science Inspired By Nature
SMA® ADVANCED Follow-on Milk is one of the most scientifically advanced follow-on formula in Ireland. Containing the latest scientific breakthrough in formula, HMOs* (structurally identical Human Milk Oligosaccharides), SMA® ADVANCED Follow-on Milk has been created to complement the weaning diet for babies between 6 - 12 months.
We’re looking for 250 parents of babies between 6 and 12 months, to try
SMA® ADVANCED Follow-on Milk and let us know their thoughts.
Are you interested? Subscribe by clicking the button below.
Discover SMA® ADVANCED Follow-on Milk
For the next six weeks, you and your baby will have the opportunity to try SMA® ADVANCED Follow-on Milk, which is used from 6 to 12 months of age.
Feed your baby SMA® ADVANCED Follow-on Milk across the campaign and see how he or she gets on with it. SMA® ADVANCED Follow-on Milk is the only Follow-on Milk in the Republic of Ireland to contain HMOs*, 2’FL and LNnT which are structurally identical to the most abundant HMOs found in breast milk.
Once you and your baby have had the opportunity to discover SMA® ADVANCED Follow-on Milk, you’ll be able to share your thoughts with friends and family, as well as provide us with useful feedback.
We look forward to you sharing your opinion with us, telling us what you talked about and answering our surveys along the way.
*HMOs: structurally identical Human Milk Oligosaccharides, not sourced from breast milk.
Your exclusive pack
Let’s see what comes with your exclusive SMA® ADVANCED Follow-on Milk pack from The Insiders if you are a successful applicant:
For you and your baby:
To share with other parents:
Discover everything about SMA® ADVANCED Follow-on Milk (suitable for babies from 6 to 12 months) with your baby over the next few weeks. Note your baby’s reactions to it. And, if you do need them, the SMA Careline® Team will be on hand to support you with your parenting and feeding queries, and to answer any questions you have.
We want you to share your experiences of SMA® ADVANCED Follow-on Milk in person, by talking with other parents of babies between 6 and 12 months, and by giving them one of your €2.00 money off vouchers. You can also share your experience online by leaving your reviews, and posting pictures and videos on social media using the campaign hashtags #Ad and #TheInsidersIreland
Let us know what you and others think of SMA® ADVANCED Follow-on Milk. There are plenty of ways to do this - give your feedback and discuss with other parents on the campaign blog, send us your short conversation reports, leave your product testimonials, and most importantly, complete the end survey sent out once the campaign has finished.
Reaching milestones is a very individual thing, and of course, every little one develops at their own pace. But here are a few things that you might expect over the period between six and twelve months…
Breast milk is best for babies and breastfeeding should continue for as long as possible.
SMA®ADVANCED Follow-on Milk is only suitable for babies over 6 months as part of a mixed diet. It should not be used as a substitute for breast milk during the first 6 months. The decision to start weaning or to use this product before 6 months, should be made only on the advice of a doctor, midwife, health visitor, public health nurse, dietitian or pharmacist, based on baby’s individual needs. When bottle-feeding, do not allow prolonged or frequent contact of milk feeds with teeth as this increases the risk of tooth decay. Ask your healthcare professional or dentist for advice. Never leave your baby alone during feeding as there is a risk they might choke.
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