Muddy woodland walks, splashing through puddles, chasing Frisbees - every day presents new adventures for your dog. So to help keep him full of boundless energy, he needs nutrition that is tailored to meet his needs.
That’s why BETA® has developed, in cooperation with vets and nutrition experts, a 100% complete and balanced food that will keep your dog in the best possible condition he can be.
We are looking for 1500 Insiders who’s dog would like to try out the UK’s No.1* specialist-exclusive premium dry dog food! Subscribe before the 10th of August!
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
Searchers, sniffers, chasers, diggers – every breed has its own special characteristics and nutritional needs. To feed your dog’s sense of adventure, BETA® created different formulas tailored to suit different breed groups!
All BETA® formulas contain a natural prebiotic to help improve digestive health. BETA® recipes are specially formulated with chicory, a source of natural prebiotic, which has been proven to help increase the number of good bacteria in the gut to help improve digestive health*.
Breed specific needs: such as BETA® SPANIELS with high levels of protein and fat to meet their high energy requirements or BETA® SHEPHERDS & SETTERS with highly digestible ingredients and soluble and insoluble fibres to help improve digestion process.
Appropriate kibble shape and size is specifically selected for each breed group.
* PURINA study: "Chicory addition in dry dog food proven to increase Bifidobacteria."
Some ‘talk tools’ to hand out to your family, friends and colleagues that will make talking about BETA® easier and more fun:
Step 1: Form your own opinion
Feed the explorer in your dog with BETA® and see how this specialist-exclusive premium dry dog food, tailored to your dog’s breed, helps support your dog’s digestion and overall health.
Step 2: Share your experience
Share your dog’s experience, talk about it with as many people as possible and help to make BETA® better known. Join in with conversations, share discount coupons and consumer guides from your pack to start conversations.
Step 3: Keep us informed
Every time you have talked about BETA®, you can send us a short report via the campaign site. This will keep us informed of your discussions and the opinions of others. You can also share your own opinion with other Insiders in a testimonial and on our campaign blog!
*IRI Specialist data Normal Nutrition, February 2014
** PURINA study: "Chicory addition in dry dog food proven to increase bifidobacteria".
® Reg. Trademark of Société des Produits Nestlé S.A.