Welcome to the PRO PLAN® OPTISENSES™ campaign!
PURINA® PRO PLAN® believes nutrition is the best foundation for a long, healthy life. By harnessing the power of science, PRO PLAN® can help you meet the nutritional needs of your cat at every stage of life.
Some of the PURINA® PRO PLAN® adult recipes now contain OPTISENSES™, a special blend of nutrients (omega-3 fatty acids, arginine, B-vitamins,antioxidants) to nourish the cat’s brain, helping to support its vital senses.
We are looking for 100 owners and their cats to join our new campaign for Purina® PRO PLAN® OPTISENSES™ by sharing and recording their results.
Simply register below before 11th March to take part.
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxing picture or video!
Get the word out: take pictures, share on social media, tag, hashtag, surprise your followers.
Write Testimonials to inform other people about your experience and helpful, detailed opinion.
Tell us all about your online posts! Send us a report each time on what you've posted where.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
Cats, like humans, use their sensory skills of hearing, seeing, tasting, smelling and touching to receive information. Stimulating the senses that send signals to the brain strengthens the neural pathways for learning.
We believe every cat deserves nutrition that’s expertly formulated to support her health at each life stage. By ensuring your cat gets the right nutrients in the right quantities, you can help her live every moment to the fullest.
No single nutrient or bioactive compound is likely to be sufficient for supporting brain health, therefore a combination of nutrients is required based on their ability to provide nutritional support when faced with risk factors associated with brain health. These nutrients include fish oil (omega-3 fatty acids), arginine, B vitamins and selected antioxidants.
For this campaign you will receive:
You know your cat better than anyone, so you’re in the perfect position to give us her opinion. Go to The Insiders’ website and share your cat’s opinion on our campaign page by completing the following campaign tasks:
1) Gradually replace your cat’s meals with your PURINA® PRO PLAN® OPTISENSES™ product, and feed the recommended amount* split between their daily meals. See the back of pack for detailed feeding guide.
2) Share your honest opinion by leaving reviews online.
3) Share pictures of your cat on our Photocorner.
4) Complete the end survey that will be sent to you via email in the last week of the campaign.
*See the section below for Feeding Guidelines
Nothing brightens up social media like pictures of cats, so why not tell your social media all about PURINA® PRO PLAN® OPTISENSES™?
Use the hashtags #ProPlanOptisenses and #TheInsidersUK when you are posting your great pics online!
If you’re new to PURINA® PRO PLAN® OPTISENSES™, we strongly recommend introducing new food gradually by mixing the new food with the existing, and slowly increasing the amount of new food over a period of seven days. Obviously, some cats will take longer than others before they are happy with the new food being introduced, so it’s for this reason that we won’t be making the Online reviews button available until the campaign has been live for several days. We will let you know via email as soon as the Online reviews button becomes live.
For feeding guidelines and more information on our products, visit www.purina.co.uk/cat/proplan/products
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