In your baby’s first year, their development progresses quickly. The expert team at SMA® Nutrition have been leading research in baby nutrition for over 100 years and, inspired by the specific nutritional needs of babies, they have developed SMA® PRO Follow-on Milk, their most advanced formula yet. SMA® PRO Follow-on Milk is tailored for babies from 6 months as part of a varied weaning diet.
SMA® PRO Follow-on Milk is enriched with iron to help support normal cognitive development in baby’s brain. It contains a blend of vitamins, including A, C & D to help support the normal function of baby’s immune system, and is enriched with Omega 3 & 6† and iodine to help support normal growth. It also contains GOS/FOS♦.
We are looking for 1,500 parents with a baby between 6 and 12 months old to try
SMA® PRO Follow-on Milk. Are you interested? Subscribe Now.
† The beneficial effect of essential fatty acids is obtained with a daily intake of 10 g of Linoleic acid and 2 g of α-linolenic acid.
♦In powder formulation only, GOS/FOS = Galacto-oligosaccharides/ Fructo-oligosaccharides.
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
For the next six weeks, you and your baby will have the opportunity to try SMA® PRO Follow-on Milk, used from 6 months as part of your baby’s varied weaning diet.
Once you and your baby have had the opportunity to discover SMA® PRO Follow-on Milk, you’ll be able to share your thoughts with friends and family, as well as provide us with useful feedback.
We look forward to you sharing your opinion with us, telling us what you talked about and answering our surveys along the way.
What you should expect in your SMA® PRO Follow-on Milk VIP pack:
For you and your baby:
To share with other interested parents:
The opportunity to also try SMA® Organic Follow-on Milk 800g
Step 1. Discover SMA® PRO Follow-on Milk
Discover SMA® PRO Follow-on Milk with your little one (suitable for babies 6 months or over). What’s more, the SMA Careline® team is here to support you through this exciting phase and answer any questions you have.
Step 2. Share your journey
Share SMA® PRO Follow-on Milk in person with other interested parents by giving them one of your £2.00 off vouchers. Share your experience online by leaving your review and by posting pictures and videos on social media using the campaign hashtags #InsidersSMAPROFoM, #SMAPROFollowon and #TheInsidersUK.
Step 3. Tell us all about your experience
Let us know what yourself and others think of SMA® PRO Follow-on Milk. Get busy talking to other parents on the campaign blog, send us your short conversation reports, leave your product testimonial and, most importantly, complete the surveys sent in the middle and the end of the campaign.
The expert team at SMA® Nutrition is dedicated to understanding the complex structure of breast milk and to applying the learnings from nature to their own products. They have been leading research in baby nutrition for over 100 years and have produced SMA® PRO Follow-on Milk, expertly developed with nature in mind to help support babies’ unique nutritional needs.
At 6 months, your baby’s development progresses quickly and their need for iron increases. SMA® PRO Follow-on Milk is tailored for babies from 6 months as part of a varied weaning diet.
Iron to help support normal cognitive development in your baby’s brain
Vitamins A, C & D to help support the normal function of your baby’s immune system.
Vitamin D and calcium to support the normal growth and development of bones. Omega 3 & 6 (galacto-oligosaccharides / fructo-oligosaccharides) and iodine to help support normal growth.
SMA® PRO Follow-on Milk also contains GOS/FOS* and is suitable for Halal
*The beneficial effect of essential fatty acids is obtained with a daily intake of 10g of linoleic acid and 2g of linolenic acid.
* In powder formulation only, GOS/FOS = Galacto-oligosaccharides/ Fructo-oligosaccharides.
Breast milk is best for babies and breastfeeding should continue for as long as possible. SMA® PRO Follow-on Milk is only suitable for babies over 6 months as part of a mixed diet. It should not be used as a substitute for breast milk during the first 6 months. The decision to start weaning or to use this product before 6 months, should be made only on the advice of a doctor, midwife, health visitor, public health nurse, dietitian or pharmacist, based on baby’s individual needs.ZTC4041d/09/2018