Introducing the Josh Wood Colour system, the only home hair colour range of its kind, created by the world's top colour expert.
Josh has been creating perfect colour for the past thirty years, and his genius has made him one of the world's most sought-after colourists. Now he's taken all of his expertise and formulated the ultimate contemporary home hair colour.
We are looking for 750 women to try their own tailored Josh Wood Colour system and share how they found the experience.
Are you interested? Apply before 14th June!
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
"I hear in colour. I think in colour. Creating unique tones to make a woman look and feel great in her own skin is second nature to me." Josh Wood
Josh has spent a lifetime understanding what makes a woman love her hair colour – from finding the perfect, sophisticated, natural-looking shade, to the satisfaction of covering up every single grey. Now he’s taken all that expertise and formulated the ultimate contemporary home hair colour system. 80% of women over 25 colour their hair, with three quarters doing so at home, however fewer than 1 in 4 are happy with their hair colour. Josh wants to change this and give every woman the hair colour she deserves.
Bold, authentic and inspirational, Josh Wood Colour offers a new and salon-inspired approach to hair colour that will redefine the landscape and give every woman the hair colour she deserves. Its enlightened, contemporary attitude is all about celebrating your colour, offering innovative tools to refresh and maintain your shade, so you’ll never have to see another grey hair again if you don’t want to.
We are looking for you to use your Josh Wood Colour system throughout the five weeks of the campaign, and then let us know what you think.
Once you've used your Josh Wood Colour system yourself, learning everything you need to know to get the great colour you deserve, we want you to spread the word about the products, both in person and online.
What you will find in your Josh Wood Colour VIP pack:
During the campaign, we will be running a contest for the most active Josh Wood Colour ambassador. To be in with a chance of winning, we will look at how active you are across all the campaign activities.
The winner will receive a full Josh Wood Colour in-salon experience, with expert colourists and stylists, whilst two lucky runners-up will each get a full tailored Josh Wood Colour system and video consultation.