Purina® Bakers® Campaign
Purina® Bakers® over a period of 6 weeks will be setting your dog’s tail wagging with new dry dog food recipes, packed full of carefully selected ingredients, but without any added artificial colours, ﬂavours or preservatives.
All this and more brought to you by the UK’s No.1 dry dog food brand.
We are looking for 1,000 owners and their dogs to commit to this campaign by sharing and recording their results.
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Simply register below before 26/03/2017 to take part.
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
1. Delight your dog by feeding him Bakers® over the full 6 weeks of the campaign
2. Tell us what you think in your reports & product reviews
3. Share your dog(s) enjoying the carefully selected ingredients of Bakers® by taking a photo and uploading it to our gallery
4. Use your powers of conversation (and your 15 Bakers® Info Packs, with a £2 voucher for Bakers® Dry Dog food and a £1 voucher for Bakers® Snacks) to talk to your network about the new Bakers® recipes without any added artificial colours, ﬂavours or preservatives
For you and your dog
• Bakers® Dry Dog Food (Adult or Small - as selected)
• Bakers® As Good as it Looks (Assorted Menus) Wet Dog Food
• Bakers® Allsorts Treats - Flavoured with Tasty Chicken Beef & Lamb
• 1x Campaign Guide
For your friends
• 1x Market Research Booklet
• 15x Bakers® Info Packs, with a £2 voucher for Bakers® Dry Dog food and a £1 voucher for Bakers® Snacks
(valid until 13/09/2017)
You know your dog better than anyone, so you’re in the perfect position to give us his opinion. Go to The Insiders’ website and share your dog’s delight on our campaign page by completing the following tasks:
1. Leave a detailed review of the new Bakers® Dry Dog food recipes.
(on the next page, there’s a useful guide on how to leave your review).
2. Share your opinion with other Insiders on the campaign blog.
3. Show us your dog(s) enjoying the carefully selected ingredients of Bakers® by
posting a picture on our photo gallery.
4. Complete the End Survey that will be sent to you in the final week of the
Remember: only the most active Insiders will be selected for future campaigns,
so it is important to complete as many tasks as you can
As well as that, if you are looking to post photos of your dog enjoying Bakers on social media, please use the campaign hashtag: #TheInsidersUKBakers
Want to know more about no added artificial colours?
Simple. Our range of products still have the same great
taste you and your dog have come to expect and enjoy,
packed full of carefully selected ingredients, but without
any added artificial colours, ﬂavours or preservatives. If
you’re still interested in hearing more about the recipe
and the Bakers® range come visit us at: