The first 1000 days of your baby’s life are very important for their future. This marks the time from the start of pregnancy to a child’s second birthday. What and how babies are fed during that time will determine a big part of their future health - helping set their foundation for life.
Inspired by the specific nutritional needs of babies, SMA® Nutrition has developed SMA® PRO Follow-on Milk, some of their most advanced formulas yet. SMA® PRO Follow-on Milk is to be used from 6 months of age as part of a mixed weaning diet.
We are looking for 1000 mums and dads with a baby between 6 and 12 months old to try SMA® PRO Follow-on Milk. Interested? Submit your application until 19/09/16!
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media and comment on the blog to make this campaign the talk of the town.
Tell us all about your conversations! Send us a report each time you have spoken to someone about this campaign.
Give us your final opinion and experience about this product and this campaign by completing the end-survey
As the first year goes by your baby will move from just having milk to include lots of new foods. This will be an exciting time for you and your baby. However, we know from research that babies sometimes have more protein than they need but less iron and vitamin D compared to the recommended amounts1.
SMA® PRO Follow-on Milk is made using SMA® Nutrition’s exclusive protein process† is supported by 50 years of protein research.
It contains Nutristeps® with iron to help support normal cognitive development, helping to build a nutritional foundation for life.
SMA® PRO Follow-on Milk with NUTRI-STEPS®
For the next weeks, you and your baby will have the opportunity to try SMA® PRO Follow-on Milk with NUTRI-STEPS®, used as part of your baby’s mixed weaning diet.
1. Lennox A, Sommerville J, Ong K et al. (2013) Diet and Nutrition Survey of Infants and Young Children. Available at:
https://www.gov.uk/government/publications/diet-and-nutrition-survey-of-infants-and-young-children-2011 (accessed 19 September 2014).
†made with SMA® Nutrition’s unique protein technology
*The beneficial effect of essential fatty acids is obtained with a daily intake of 10g of Linoleic acid and 2 g of a-linolenic acid.
For you and your baby:
To share with others interested:
Step 1: INTRODUCE your baby to SMA® PRO Follow-on Milk with NUTRI-STEPS®
Discover SMA PRO® Follow-on Milk with NUTRI-STEPS® with your baby (suitable for babies 6 months and older). What’s more, the SMA Careline® team is here to support you through this exciting transition phase and answer any questions you have.
Step 2: SHARE your experience
As well as personally sharing your recommendations and opinions, you can also share the baby food diary with voucher and market research booklet amongst friends, family and other mums. Online you can help spread the word by writing reviews and testimonials on selected websites.
While it’s great to share your personal experience, the decision to start weaning or to use this product is the personal choice of each mum. Therefore, we’ll ask that you approach any conversation in an open and honest way and are sensitive to the opinion of other mums.
Step 3: Keep us INFORMED
Let us know what yourself and others think of SMA® PRO Follow-on Milk with NUTRI-STEPS®. You can send us short reports, leave product testimonials and comment on the campaign blog. The campaign blog is also a great way to share your opinions with other Insiders on the campaign.
SMA® PRO Follow-on Milk made using SMA Nutrition’s exclusive protein process is supported by 50 years of protein research.
SMA® PRO Follow-on Milk contains NUTRI-STEPS® including Iron to help support normal cognitive development, Vitamin D and Calcium, Omega 3 & 6 helping to build a nutritional foundation for life.
SMA® PRO Follow-on Milk is to be used as part of a mixed weaning diet.
Important notice: The best way to feed a baby is to breastfeed, as breast milk provides the ideal balanced diet and protection against illness for your baby and also many non-nutritional benefits for both baby and mother. SMA PRO Follow-on Milk is only suitable for babies over 6 months as part of a mixed diet. It should not be used as a substitute for breast milk during the first 6 months of life. The decision to start weaning or to use this product before 6 months, should be made only on the advice of a doctor, midwife, health visitor, public health nurse, dietitian or pharmacist, based on baby’s individual needs. ZTC1505C/08/16
Need some advice? The SMA® Careline team is here to support you.
If you find your baby is taking a while to settle on the new formula, the SMA Careline team is here to support you through this transition phase and answer any questions you have. Feel free to contact Mandy (our Careline Manager) and her team on 0 800 0 81 81 80 (UK), or via the Live Chat service on smamums.co.uk/careline if you need any advice. If you have any concerns, speak to your GP, midwife or health visitor.
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