Nestlé CERELAC® is a nutritionally balanced, fortified weaning food, intended for spoon feeding. With a range that grows with your baby, and rice varieties that are gluten free, it’s great for children that are just beginning to discover new food tastes.
Coming with a wide range of flavours to choose from, just one bowl* provides around a third of an infant’s daily vitamin D requirements, and at least 50% of their daily iron requirements.
We are looking for 1,500 new parents with a baby aged between 5 and 36 months to try Nestlé CERELAC®.
Are you interested? Subscribe by 01/10/2018.
*One bowl = 50g CERELAC® + 150ml water
DISCOVER THE PRODUCT
SHARE THE FUN
COMPLETE THE END SURVEY
Open your pack and get to know the product. Share your first impression with us and on social. Add an unboxin picture or video!
Get the word out: connect with friends, family and co-workers. Introduce them to product. Use your talktools and share your samples.
Join in! Take pictures, share on social media with the campaign hashtag and get featured on our page!
Received some feedback from your friends? Send in Quick Reports via our Activity page, quick and easy!
Give us your final opinion and experience about this product and this campaign by completing the end-survey
For the next six weeks, you and your baby will have the opportunity to try some of the delicious flavours of Nestle CERELAC
Once you have had the opportunity to discover Nestlé CERELAC®, you’ll be able to share your thoughts with your friends, family, and network of other parents, as well as being able to give us some useful feedback. We look forward to you sharing your opinion with us, letting us know what you talked about, and even submitting your photos.
What you should expect in your Nestlé CERELAC® VIP pack
For you and your baby:
• 1 x 400g tin of Nestlé CERELAC® Rice & Milk Cereal.
• 1 x 400g tin of Nestlé CERELAC® Mixed fruit & Wheat Cereal.
• 1 x Spoon.
• 1 x Bib.
To share with other mums:
• 10 x Meal Planners.
• 20 x Nestlé CERELAC® Mixed Fruits & Wheat with Milk 30g (8+ months).
• 7 x Spoons.
Step 1. Discover
Nestlé CERELAC® has a wide range of flavours that you can choose from. Discover the Nestlé CERELAC® range and how it can help your baby get the nutrients they need.
Step 2. Share
After you have discovered the benefits of Nestlé CERELAC® for your baby, we want you to spread the word about it. Talk to all the parents of young children in your circle of friends and family and share the meal planners with them.
Step 3. Tell
Tell us all about your experiences on our campaign page. You can do this by joining in with our blog, publishing your testimonial, posting your photos, spreading the word on social media, and of course completing your end survey.
Share your photos on social media using the campaign hashtag #CerelacUKInsiders and tag @TheInsidersUK.
The right nutrition during the first 1000 days (from conception to two years of age) can have an important impact on a child’s health. When it comes to cognitive development, science has demonstrated that some nutrients, such as iron, play an important role. Nestlé CERELAC® has some important benefits:
The Benefits of Nestlé CERELAC®
*One bowl = 50g CERELAC® + 150 ml water
Where to Buy
You can purchase Nestlé CERELAC® in selected Tesco, Asda and Morrisons stores, as well as online at Ocado and Amazon.
CERELAC® is also available in most corner shops and ethnic stores across the UK.
For more information on Nestlé CERELAC® visit www.cerelac.co.uk
@Reg. Trademark of Société des Produits Nestlé S.A. Nestlé CERELAC® CERM5-2018-3g
Nestlé CERELAC is a complementary food intended for spoon feeding from 6 months and is NOT to be used as a breast milk substitute. The Department of Health recommends solid foods be introduced at around 6 months of age. Please follow the preparation instructions and be mindful not to overfeed your baby.
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