Simple 9
Simple 9 means knowing what your dog is eating – a composition list of nine recognizable key ingredients you know and trust. It sounds simple, but the recipe behind it is not. We have carefully selected ingredients that work together in a delicious and complete meal to provide the nourishment your dog needs and food that he’ll enjoy. Simply 9 is currently provided in a chicken and lamb variant.

Superfood Blend
There is power in good food – especially food that’s known to be nutrient-dense. That’s why we were inspired to create a recipe with superfood ingredients.  Our Superfood Blend recipe combines salmon, sweet potato and other ingredients to provide high quality nutrition and essential nutrients to help support your dog’s well-being. Superfood Blend is currently provided in a salmon variant.

Attention!
Pets can be quite sensitive to dietary change. We would recommend changing gradually – by substituting new food over a period of around ten days. If you know that your pet has a sensitive stomach this period should be extended.  If your pet has a medical condition or requires a specific diet we would advise consulting your vet before changing diets.

® Reg. Trademark of Société des Produits Nestlé S.A.

In your Insider Pack, you will find:

• 1 bag of PURINA® BEYOND® Simply 9 rich in Lamb with Whole Barley

OR 1 bag of PURINA® BEYOND® Simply 9 rich in Chicken with Whole Barley

OR 1 bag of PURINA® BEYOND® Superfood Blend rich in Salmon with Oats and added Sweet Potato

• A campaign letter

During this campaign you and your dog will get the opportunity to try one of the PURINA® BEYOND® Dry Dog Food Recipes and share your opinion about it online by writing reviews.

We have made it extra easy for you with this unique campaign type. You only have to write reviews and tell us where you posted them – simple and easy!

• This campaign lasts 3 weeks.
• In this campaign letter you will find a step by step overview on how to review the products.
• Sending in reports about your conversations isn’t necessary – we only need you to send us links to your reviews.
• Whilst there won’t be any weekly blog updates you can post your comments on the ‘comments blog’ below the info page and get in touch with other Insiders.

PURINA BEYOND® recipes contain selected natural ingredients and provide dogs with 100% complete nutrition.

Beyond® combines selected natural ingredients with Purina expertise to create a range of 100% complete dog food recipes that you can trust and that your dog will enjoy. Our commitment to having a simple composition list that you can understand, means you can be sure that we don’t add anything that your dog doesn’t need. What’s more, Purina own and run the factory in which the food is made so they take full responsibility for meeting and exceeding standards of sourcing, production, regulation and nutrition.

Purina are selective about what goes inside Beyond:
• High quality chicken, lamb or salmon is the #1 ingredient
• No added wheat
• No added artificial colourants, flavouring or preservatives.

To find out more about the selected natural ingredients and bags of expertise that go into every bag of Beyond dog food, please visit www.purina-beyond.co.uk