How to deliver the perfect unboxing video – with special guest Karthik Nagesan

Hi Insiders!

In all of our campaigns, we ask for an unboxing video or photo, but exactly what do we mean by that?! Well, we could spend a whole post describing in great detail what we’re after, but we thought we’d get reality TV star, keen Insider, and all round good-guy Karthik Nagesan to show you how it’s done!

That’s right, Karthik - of The Apprentice UK 2016 and Celebrity Big Brother 2017 – recently recorded a brilliant unboxing video for our Samsung Galaxy Book 12” campaign, and we wanted to show you ‘The Big K’ in action!

Click the image below:

Contact Karthik on social media:
Facebook: @KarthikNagesan, Twitter / Instagram / Snapchat: @Karthik_Nagesan

Karthik, a self-confessed tech nut, is clearly a man who loves his gadgets, and that shines through as he unpacks his Galaxy Book in the comfort of his own home!

We feel makes it such a good unboxing video because of his enthusiasm for the product, and the fact he takes it directly from the box – unpacking it ‘live’ so you can see his reactions in real time. What’s more, he unveils everything in the box and not just the product, he adds a little bit of his own product knowledge, and he even gives his immediate impressions of it for everyone to see.

What do you think makes a great unboxing video? And what do you think to Karthik’s? Let us know in the comments below!