{"id":1398,"date":"2023-10-19T11:33:41","date_gmt":"2023-10-19T11:33:41","guid":{"rendered":"https:\/\/about.theinsidersnet.com\/new-insiders-website-a-fresh-exciting-look-copy\/"},"modified":"2024-05-05T23:00:45","modified_gmt":"2024-05-05T23:00:45","slug":"the-power-of-reviews-influencing-black-friday-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.theinsidersnet.com\/business\/the-power-of-reviews-influencing-black-friday-purchase-decisions\/","title":{"rendered":"The Power of Reviews: Influencing Black Friday Purchase Decisions"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.2&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||27px||false|false&#8221;][et_pb_row _builder_version=&#8221;4.4.2&#8243; width=&#8221;100%&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||2px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_image src=&#8221;https:\/\/www.theinsidersnet.com\/business\/\/wp-content\/uploads\/2023\/10\/the_power_of_reviews_theinsiders.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.4.2&#8243; min_height=&#8221;895px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;298px&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;965px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;319px&#8221; height_last_edited=&#8221;on|phone&#8221; max_height=&#8221;607px&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;319px&#8221; max_height_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.2&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px|auto|28px|auto|false|false&#8221; custom_padding=&#8221;18px|||3px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.2&#8243;][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;-1px||-1px|||&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#6BD4BB&#8221; header_text_color=&#8221;#20595d&#8221; header_5_font=&#8221;calibri|700|||||||&#8221; header_5_text_align=&#8221;center&#8221; header_5_text_color=&#8221;#20595d&#8221; header_5_font_size=&#8221;28px&#8221; module_alignment=&#8221;center&#8221; text_orientation_phone=&#8221;justified&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Black Friday, a shopping phenomenon that traditionally marks the beginning of the holiday shopping season, has seen a significant shift towards online platforms in recent years. With countless deals and offers flooding the internet, consumers rely heavily on product reviews to make informed decisions. But just how influential are these reviews on Black Friday online purchases?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.2&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1920px&#8221; custom_margin=&#8221;0px|auto||auto||&#8221; custom_padding=&#8221;18px||4px|3px|false|false&#8221; border_color_all=&#8221;#7ebec5&#8243; background_enable_color=&#8221;off&#8221; hover_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_padding=&#8221;|35px||35px|false|true&#8221; border_color_all=&#8221;rgba(0,0,0,0)&#8221;][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#20595d&#8221; header_5_font=&#8221;calibri|700|||||||&#8221; header_5_text_color=&#8221;#20595d&#8221; header_5_font_size=&#8221;28px&#8221; custom_margin=&#8221;-1px||-1px|||&#8221; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#6BD4BB&#8221; header_5_text_align=&#8221;center&#8221; module_alignment=&#8221;center&#8221; text_orientation_phone=&#8221;justified&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h5>The Growing Significance of Online Shopping on Black Friday<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A Global Shift<\/span><\/b><span data-contrast=\"auto\">: According to data from <\/span><a href=\"https:\/\/black-friday.global\/en-us\/\"><span data-contrast=\"none\">Black-Friday.Global<\/span><\/a><span data-contrast=\"auto\">, there&#8217;s been a consistent rise in online shopping during Black Friday events over recent years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Safety and Convenience<\/span><\/b><span data-contrast=\"auto\">: The global pandemic further accelerated the move online, with consumers preferring the safety and convenience of e-shopping.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.4.2&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#20595d&#8221; header_5_font=&#8221;calibri|700|||||||&#8221; header_5_text_color=&#8221;#20595d&#8221; header_5_font_size=&#8221;22px&#8221; custom_margin=&#8221;||1px|||&#8221;]<\/p>\n<h5>Black Friday&#8217;s Meteoric Rise: A Deep Dive into the Numbers<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Staggering Sales in the US<\/span><\/b><span data-contrast=\"auto\">: The United States, being the birthplace of Black Friday, has consistently seen an uptick in online sales during this event. In recent years, online Black Friday sales have seen growth rates of approximately <\/span><b><span data-contrast=\"auto\">22<\/span><\/b><span data-contrast=\"auto\">%, with total sales often surpassing the $9 billion mark.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Europe Joins the Frenzy<\/span><\/b><span data-contrast=\"auto\">: Europe, while traditionally not as involved in Black Friday, has rapidly adopted the shopping holiday. Countries like the UK, Germany, and France have reported an <\/span><b><span data-contrast=\"auto\">increase of 15-20%<\/span><\/b><span data-contrast=\"auto\"> in online sales during Black Friday events in recent years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Spotlight on Popular Products<\/span><\/b><span data-contrast=\"auto\">: Electronic items, particularly smartphones, laptops, and gaming consoles, tend to be the hottest sellers during Black Friday. Beauty products, fashion apparel, and home appliances also see a significant uptick.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Average Spending Patterns<\/span><\/b><span data-contrast=\"auto\">: On average, American consumers have been known to spend around <\/span><b><span data-contrast=\"auto\">$300 to $400<\/span><\/b><span data-contrast=\"auto\"> per person on Black Friday deals, with Europeans not far behind at an average of <\/span><b><span data-contrast=\"auto\">\u20ac250 to \u20ac350<\/span><\/b><span data-contrast=\"auto\">. These numbers, of course, can vary based on economic conditions and specific hot-ticket items available in a given year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.4.2&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#20595d&#8221; header_5_font=&#8221;calibri|700|||||||&#8221; header_5_text_color=&#8221;#20595d&#8221; header_5_font_size=&#8221;22px&#8221; custom_margin=&#8221;||-1px|||&#8221;]<\/p>\n<h5>The Impact of Reviews on Purchase Decisions<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Trust Factor<\/span><\/b><span data-contrast=\"auto\">: A study by <\/span><a href=\"https:\/\/www.bazaarvoice.com\/\"><span data-contrast=\"none\">Bazaarvoice<\/span><\/a><span data-contrast=\"auto\"> highlights that over 80% of online shoppers consider reviews essential when deciding on a purchase.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Avoiding Buyer&#8217;s Remorse<\/span><\/b><span data-contrast=\"auto\">: Especially on Black Friday, when deals can seem too good to be true, reviews offer an authenticity check, helping consumers avoid post-purchase regrets.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deep Insights<\/span><\/b><span data-contrast=\"auto\">: Reviews often provide insights not covered in product descriptions. Whether it&#8217;s the longevity of a gadget or the fit of a clothing item, reviews give a real-world perspective that product specifications often miss.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.4.2&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#20595d&#8221; header_5_font=&#8221;calibri|700|||||||&#8221; header_5_text_color=&#8221;#20595d&#8221; header_5_font_size=&#8221;22px&#8221; custom_margin=&#8221;||-1px|||&#8221;]<\/p>\n<h5>Key Takeaways<\/h5>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Quantity Matters<\/span><\/b><span data-contrast=\"auto\">: Consumers typically read multiple reviews before making a decision. Having a higher number of reviews can be as crucial as the quality of those reviews.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Authenticity Over Perfection<\/span><\/b><span data-contrast=\"auto\">: Shoppers appreciate genuine reviews. A mix of positive and negative reviews can actually enhance credibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Local Reviews Shine<\/span><\/b><span data-contrast=\"auto\">: There&#8217;s a stronger resonance with reviews from fellow countrymen. For example, an American shopper is more likely to trust a review from another American than from someone overseas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Dynamic Review Platforms<\/span><\/b><span data-contrast=\"auto\">: Sites that allow Q&amp;A sessions, photo uploads, or video reviews tend to be more engaging and trustworthy for potential buyers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:288}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][dsm_lottie _builder_version=&#8221;4.4.2&#8243;][\/dsm_lottie][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.2&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1920px&#8221; custom_padding=&#8221;18px|||3px|false|false&#8221; border_color_all=&#8221;#7ebec5&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px|auto||auto||&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.2&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_padding=&#8221;|35px||35px|false|true&#8221; border_color_all=&#8221;rgba(0,0,0,0)&#8221;][et_pb_text _builder_version=&#8221;4.4.2&#8243; text_font=&#8221;calibri||||||||&#8221; text_text_color=&#8221;#162c37&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;1px||||false|false&#8221; custom_padding=&#8221;4px||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<p>As Black Friday sales continue to burgeon online, the significance of reviews in shaping purchase decisions becomes even more crucial. Brands must not only focus on collecting reviews but also ensure they are genuine, comprehensive, and easy to access. 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Take a moment to explore the fresh features and improvements we&#8217;ve made to enhance your experience.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@&#8221; button_text=&#8221;Click here to get started&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.4.2&#8243; _dynamic_attributes=&#8221;button_url&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#6BD4BB&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#6BD4BB&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;calibri|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1.2vh||1.2vh||false|false&#8221; button_text_color__hover=&#8221;#6BD4BB&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday, a shopping phenomenon that traditionally marks the beginning of the holiday shopping season, has seen a significant shift towards online platforms in recent years. With countless deals and offers flooding the internet, consumers rely heavily on product reviews to make informed decisions. But just how influential are these reviews on Black Friday online [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Reviews: Influencing Black Friday Purchase Decisions - The Insiders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theinsidersnet.com\/business\/the-power-of-reviews-influencing-black-friday-purchase-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Reviews: Influencing Black Friday Purchase Decisions - The Insiders\" \/>\n<meta property=\"og:description\" content=\"Black Friday, a shopping phenomenon that traditionally marks the beginning of the holiday shopping season, has seen a significant shift towards online platforms in recent years. 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